Counterfeit is a mindset.

The current crisis is putting businesses and brands under the microscope in unexpected ways. Those that have made vision, mission and values statements in the heat of a relaxed offsite are finding themselves in the spotlight as their real commitment to those values is tested in the heat of the crisis. Nobody would question theContinue reading “Counterfeit is a mindset.”

Value and Values

Value is one of those terms that we slip so routinely into our narratives that it’s easy for it to become invisible. And yet, it’s fundamental in every aspect of our lives. What we value goes a long way to determining who we are. Before the current global difficulty, notions of value had been takenContinue reading “Value and Values”