It’s been said that we don’t know there’s a revolution going on ’till it’s over.
Up until that point, we see anomalies, departures from our familiar norms and are slow to come to terms that this is the new normal.
We can see this at a variety of levels, although where I am noticing it most is in the relatively mundane day to day working of organisations, particularly small and medium sized ones.
They don’t have to be very old – twenty years is plenty – for those who founded them to have lived through a quiet but profound change in the relationship they have with new talent.
Twenty year ago, organisations still had the power to choose. More people wanted jobs than there were jobs available. Clear job definitions and qualifications gave them a menu of people to choose from. Over the last twenty years, those jobs have become commodities. Lots of people can do them, from many locations, for ever decreasing prices. And where that isn’t cheap enough, machine learning, AI and automation steps up to the plate.
Lots of options for employers, but the results are increasingly asymptotic. Price may go down, but quality does not go up. Same output for lower input.
Which means that we now have a whole new tribe to deal with. Not just some easy label like “millennial”, but a whole new demographic. People not just with skills, but opinions and purpose. People who want to do something unique, something that matters, something to be remembered for. People with a voice.
Artists comes in all shapes, sizes, and ages. They are a real challenge to employ on conventional terms, because it’s not about the conventional metrics of pay and conditions. They are looking for fellow travellers.
Artists are super empowered. Given the right vehicle, the right environment and the right company they can can help those they work with to achieve “escape velocity” from the mundane to the remarkable. to escape the “soggy middle” of price based competition to building loyal followers who get what they are about.
Look around you. How many artists do you see? Those who do not have to be with you, but are there from choice because it’s where they can do the work they want to. Those who will make a real difference to other than the cost base. Those who are in a race to the top, not the bottom, of their potential.
If you don’t see any, then the revolution may just be passing you by.
The people who can make the difference you need have a choice.
..….and in the way these things work, this from Seth Godin just dropped into my inbox.