I think that one of the unintended consequences of our near-obsession with data has been a massive dilution of agency – our ability to direct our actions based on our judgement at the time. I’ve been very aware recently of the number of reports and… Read More
When globalisation started to ramp up three decades ago, we created a whole new brandscape. When we offshored capability, our relationship with products and services changed. Brands acted as though nothing much had changed. The Mac I am typing this on still carries Western branding… Read More
As we know it today, social media has been around for fifteen years, and in that time, it has gone from novelty to ubiquitous. We have given it our data willingly and for free and enabled eye-watering valuations for founders as we have become the… Read More
