Counterfeit is a mindset.

The current crisis is putting businesses and brands under the microscope in unexpected ways. Those that have made vision, mission and values statements in the heat of a relaxed offsite are finding themselves in the spotlight as their real commitment to those values is tested in the heat of the crisis. Nobody would question theContinue reading “Counterfeit is a mindset.”

The edge will find you

Icebergs fracture at theIr edges. Landmasses erode at the coast. Businesses change at their edges. Despite that, most businesses respond to change by retreating towards the centre. They focus on business as usual and take comfort in easily managed lagging indicators. Margins. ROA. Annual profit. It’s easy to find comfort in wilful blindness, and toContinue reading “The edge will find you”