All posts tagged “authenticity

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When things are not what they seem.

When globalisation started to ramp up three decades ago, we created a whole new brandscape. When we offshored capability, our relationship with products and services changed. Brands acted as though nothing much had changed. The Mac I am typing this on still carries Western branding… Read More

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Uncertainty, Confusion and Clarity

From my conversations with leaders, and my observations on what’s been happening around us, it seems that we have two very different challenges right now, and one overarching priority. Uncertainty These are “doing” challenges. We have the same sort of challenges we’re used to, but… Read More