All posts tagged “authenticity

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I found myself in a conversation yesterday on the nature of boundaries in an unhurried conversation organised by Johnnie Moore. It was an enlivening experience. I think boundaries is one of those chameleon words that changes its meaning depending on where it crops up in… Read More

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When things are not what they seem.

When globalisation started to ramp up three decades ago, we created a whole new brandscape. When we offshored capability, our relationship with products and services changed. Brands acted as though nothing much had changed. The Mac I am typing this on still carries Western branding… Read More