Not Knowing – a critical business skill

There’s an interesting, and I think important theme emerging. As we tiptoe out of the caution of the last seven years, and entertain the idea of ambitious business growth, rather than survival and incremental growth, the rules have changed.

We are discovering the limitations of expertise.

Expertise and knowledge are great in relatively static conditions, and we come to rely on the “schemata” – ways of thinking, built on experience, that govern what we take notice of. Expertise gets us promoted, makes our businesses work and allows us to train people to do things. And that is now a problem.

Almost all of the clients I work with are trying to deal with a paradox. How do they make the most of today, knowing that it is becoming obsolescent – but not knowing with any precision what is coming next.

We like certainty (uncertainty, unless it’s nature is properly understood, generated the same reactions as fear), but in order to thrive tomorrow we need to develop confidence in “Not Knowing”. (If you want more, Google “Flawed but Willing” by Khurshed Dehnugara, and “Not Knowing” by D’Souza)

When we can lean into not knowing, we can lose the fear of being wrong, and fully engage the real capabilities we need going forward – imagination, creativity and collaboration. We can find allies in adjacent areas. We can reimagine.

“Experts” are useful for what you do today, but a liability if they are relied on to guide you into tomorrow. they don’t know either. Your best guide to tomorrow is you.

We are in the middle of massive change that will see that majority of routine accounting, legal, insurance and medical skills replaced by technology. Accountants, Lawyers and the rest will not disappear – we’ll just need fewer of them, with deeper understanding of and imagination regarding the field.

Success tomorrow will be driven by real purpose, joy in what we do, creativity, and the ability to imagine and explore with the confidence of a four year old.

At GrowHouse, we are working with clients on how to explore and profitably occupy this emerging territory. If you’d like information mail me richard.merrick@growhouseinitiative.uk ¬†and we can talk more.