Entrepreneurs and Insurgents

In the industrial era, normal worked. Orthodoxy worked. Market share worked. And then came the Connection Age (@relume1) and it all changed. Guerrilla Marketing has been around as a concept for a long time, but maybe now we have “The Insurgent Mindset” – which is not about better marketing of a product, it’s about makingContinue reading “Entrepreneurs and Insurgents”

Reflections from the edge

We each have our own personal “edge”. It is the point beyond which we have difficulty going. Ancient map makers used to mark areas of the world they had not explored “here be dragons”. Stephen Pressfield talks about “ The Resistance”. Seth Godin talks about “The Lizard”, and in his original ground breaking work, TimContinue reading “Reflections from the edge”