Influence is another one of those words diluted by careless usage. Influence is the soil in which the change we want to see grows.
Influence that makes a difference takes years, a deep purpose and a dedicated commitment to a cause. Think of those who influence you, from authors to colleagues and teachers to those who inspire you. Theirs is a lifelong presence in your life.
There is a current fashion linking influence to social media influencers. Their impact is shallow, temporary and commercial. Attract attention through whatever means necessary and use it to peddle whatever in return for cash and celebrity.
As we feel our way into a changing world, influence will carry the day. Those we listen to, and those who listen to us.
Influence is not noise; it is persistence.
Now is a time to commit to being a trim tab—small things, done with purpose, at the right time and in the right place.
It’s surprising what we might achieve with a little effort.