The edge will find you

Icebergs fracture at theIr edges.

Landmasses erode at the coast.

Businesses change at their edges.

Despite that, most businesses respond to change by retreating towards the centre.

They focus on business as usual and take comfort in easily managed lagging indicators. Margins. ROA. Annual profit.

It’s easy to find comfort in wilful blindness, and to avoid the difficult and scary work that takes place at the edge, where there is no historic data, no best practice, and no maps because nobody else has been their either.

People operating in the centre don’t need leadership; they need effective management. Best Practice. The centre isn’t going anywhere.

Leadership is required at the edge. The place where there are varied, unproven options, all with a real risk of failure. Where people need to be inspired, to commit and do it anyway.

As change becomes faster and more complex, the edges get closer, and they will find us.

It’s a good time to look round. Who will follow you? Who might you lead?

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