Sensing not knowing

Data is a powerful tool – but it views things through the lens of the past, and projects that into the future.

It does not have imagination, but it’s very good at probabilities.

We all, pretty much, have access to the same data and the same algorithms. It is becoming ubiquitous. Not much scope for originality there.

Google cannot tell you what joy feels like, just what other people say about it.

Clever physicists talk about PEGS – prompt elastogravity signals – which precede detectable seismic waves, which themselves signal earthquakes. They are weak, difficult to detect, cannot be predicted, but being conscious of their existence and a readiness to detect them potentially enormously valuable.

We are no different. We can sense our own weak signals, long before what we are detecting manifests and becomes data.

A sense of joy or unease we dismiss as irrational.

The connections we make that do not right away make sense.



Just because we can’t measure them doesn’t mean they are not important.

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