One of the greatest challenges I see with clients is the think / do gap.

Doer’s just love to do. They’re really good at it, experienced and have their own style. Thinking takes time, and presents uncertainties.

Don’t mess around just do.

Thinkers like to build models, look round corners, polish, revise. It’ll be really good in a minute (blushing slightly as I can live here). Don’t spoil my great idea by playing with it and breaking it.

Doing without experimenting is rapid redundancy. Thinking without doing is fantasy.

Leaders recognise both, and can bring them together.

It’s hard.

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