Only a few years ago, engagement seemed like lego. Get the right elements, put them together, and Bingo! – employee engagement, client engagement. Easy.
Now, it seems more like a maniacal version of Tetris. lots of elements, coming from different directions, at different speeds. For all of us, our attention is bombarded by everything from checking our phones 200 times a day, to the mental clutter of coping with what those messages suggest, let alone the rapid erosion of the assumptions we made when setting of on our current project.
Engagement as Tetris. If you want it, focus on it. One person at a time. Or lose.