One of the interesting features of intense competition is its propensity to encourage identical strategies. From own label value burgers, to branded soap powders, to politics. Competition becomes a function of either more incremental, decreasingly useless additions, or the creation of more varieties of the same. “New, improved” and “new variety”. But little of substance changes.
I’m beginning to believe the same is true of advice to business. Much is still based on historic orthodoxy at a time when the changes taking place means there is greater oppotunity than ever for those willing to embrace the more radical. More charities and new features of outdated approaches doesn’t do it.
It’s a time for originality, creativity, and purpose. Time for iconoclasts-Uber, AirBnB and the like.