To be Seen, but not Herd

  One of the interesting features of intense competition is its propensity to encourage identical strategies. From own label value burgers, to branded soap powders, to politics. Competition becomes a function of either more incremental, decreasingly useless additions, or the creation of more varieties of the same. “New, improved” and “new variety”. But little of substanceContinue reading “To be Seen, but not Herd”