There are interesting fault lines beginning to appear as we move from an industrialised economy to one founded on connections.
Businesses used to be able. to a very large degree to control the nature and flow of information, through marketing and PR, and because most people were connected only locally,
That no longer holds true. Everybody is connected. The business or organisation can longer mediate those connections – whatever frantic efforts lawyers make,
Listening to the slightly comical conversation on Radio 4 this morning regarding footballers having to clear their tweets through PR, it struck me just how much in denial many organisations are.
Our organisations are the people in them. As individuals, we are responsible for what we say and do,and the quality of organisations is a function of who they choose, and who chooses them.
Culture is different to marketing. It cannot be shaped, or controlled by budget. Jim Rohn said that we become the average of those we associate with.
That is now true of organisations. It makes a huge difference.